Google Fined 1 1 Million For Misleading Users With Hotel Ratings In France
In 2019, the DGCCRF (Directorate General for Competition, Consumption and the Repression of Fraud) launched an investigation following several complaints by hoteliers over Google’s propriety rating system on its search engine and on Google Maps. The probe revealed that Google had replaced the official classification issued by the country’s Tourist Development Agency, Atout France to determine the score for each hotel with its own proprietary algorithm system. However, Google used an identical system of “1 to 5 stars” to classify accommodation tourism, which was “highly confusing” for consumers....